FAQ
What is NJPOI.com?
NJPOI.com is a community map site created to promote New Jersey’s “points of interest”. It combines Google API with Mappler™ technology to create an information-rich map site showcasing thousands of locations of interest to New Jersey’s visitors. Community mapping offers member locations control over their online content and greater exposure as part of a focused community promotional campaign.
Why does NJ need NJPOI.com?
New Jersey has so much to offer potential visitors, yet finding their way to many of these locations is challenging. A current absence of coordinated signage and the prohibitive cost of promotion for many smaller history, arts and recreation locations often keep visitors from enjoying the activities offered by these groups. NJPOI.com was created to provide a one-stop online map site to help promote and direct visitors to thousands of New Jersey’s points of interest as one community effort.
In times of rising fuel prices, travelers are often looking for more than one reason to visit an area. By linking up to mass transit and promoting a multitude of attractions on one map, potential visitors can plan to stay longer spending critical tourism dollars in your area.
How is NJPOI.com different from other web search tools?
NJPOI.com is one more tool in your marketing toolbox. It is not intended to replace or compete with current search and travel planning sites, but rather to enhance each attraction’s exposure on the web by creating a map site by and for New Jersey’s wide variety of points of interest.
NJPOI.com can help a visitor discover new and interesting things to do and see in all parts of New Jersey. NJPOI.com will showcase thousands of points of interest, from unique historic buildings to quaint shops to outdoor adventures, making premiere as well as lesser known locations visible to potential visitors to NJ.
NJPOI.com provides visitors a treasure trove of NJ's best all in one place. And it's fun to use! By just searching a town or geographic area of the state, visitors will find a host of things to do and see beyond what they may have originally been looking for.
Who’s behind NJPOI.com?
Celebrate NJ! a non-profit organization, whose mission is to promote and preserve the best of New Jersey, is administering the NJPOI.com site and coordinating the promotional activities of the project.
Celebrate NJ! has a successful track record of innovative initiatives that help elevate and illuminate the best of New Jersey. Visit www.CelebrateNJ.org for more details.
How will NJPOI.com be successful in marketing NJ to visitors?
We’ll use a number of strategies to reach potential visitors:
Through our member organizations, access an online network of millions of visitors
Link NJPOI.com to all major New Jersey search sites
Produce radio and cable TV spots promoting NJPOI.com
Create a media campaign with twice monthly press releases about our member groups
Invest member dollars to create a statewide advertising campaign
